Stories from Reykjavík's business community
Description of the action and objectives
Green Deal action
Through domestic and international marketing, we want to highlight excellent stories from Reykjavík's diverse business community that can inspire and strengthen the city's image. A strong image makes the city more desirable and attracts capital, new businesses and talented people for residence, visits and activities.
Implementation period
Planned completion in the second half of 2024
Status report on July 1, 2025
Reykjavík City participated this year in Startup Guide Reykjavík, an international series that features innovation ecosystems in more than 60 cities and provides entrepreneurs with guidance, inspiration and access to key players in innovation. The guide includes detailed information about entrepreneurs, investors, innovation projects and advice from experts in Reykjavík.
The launch event for Explorer Series: Reykjavík was held during Iceland Innovation Week 2025 in partnership with Business Iceland, Reykjavík Science City and Iceland Innovation Week. The City's participation in the project strengthens Reykjavík's visibility as a vibrant innovation city and strengthens its ties to the global entrepreneurial community. Reykjavík City has actively participated in marketing efforts for Reykjavik Science City, which focused on life sciences in 2025. The report is available at https://www.islandsstofa.is/frettir/islensk-lifvisindi-a-spennandi-timamotum
Older status reports
| Timeline | Progress description | |
| July 2024 | It's known that to strengthen the city's image and attract capital, new businesses and talented people, a good approach includes appearing on comparative lists with other cities. Reykjavík City has gathered various data on the city's sustainability and submitted it to Economist Impact to be included in the 'Urban Performance Index' (UPI), a new measurement framework designed to assess sustainable development in cities worldwide. Behind UPI is Economist Impact, which has developed the framework in collaboration with and funded by UN-Habitat. | |
Related actions
Economic objectives
- 1. Responsible financial management | Green Deal The City's Financial Policy is based on sustainability, stability, predictability, and transparency.
- 2. Dense and mixed development | Green Deal Denser, mixed housing with neighborhood sustainability at its core.
- 3. New employment opportunities of the future | Green Deal Future job opportunities will be based on knowledge, innovation, and sustainability.
- 4. A favorable environment for business and innovation | Green Deal Good land use, diverse economy, and premises for all types of companies of all sizes.