Action Plan for Employment and Innovation Policy
Description of the action and objectives
Green Deal action
The Reykjavík City Economic & Innovation Policy 2030 "Innovation Everywhere" discusses how Reykjavík City has all the pillars in place to offer an internationally competitive environment for a creative economy, culture, and innovation. New priorities in the Reykjavík Economic & Innovation Policy will help us create a fertile ground where different currents combine to attract imaginative and entrepreneurial people. To implement the Policy, a two-year action plan will be developed and then updated after two years.
Implementation period
Planned completion in the second half of 2022
Status report on January 1, 2024
Action completed. The Economic & Innovation Policy action plan for 2023-2024 was approved by the Presidium in April 2023.
Older status reports
| Timing | Progress description | |
| January 2023 |
Work on the promotional material continued in the latter part of the year. The purpose of promotional materials is to establish Reykjavík's unique position in the minds of tourists and encourage people to spend more time in Reykjavík during their trip around Iceland. The promotional campaigns ‘Restart, Reconnect’, and ‘Are You Ready for Reykjavík’ continued, targeting mainly wealthier American and British tourists. |
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| July 2022 | Alongside developing the new Employment & Innovation Policy, rough drafts were created for an action plan. Work continues on the action plan in harmony with the Green Deal, the majority agreement, work of the Human Rights, Innovation & Democracy Council together with the Digital Council. |
Related actions
Economic objectives
- 1. Responsible financial management | Green Deal The City's Financial Policy is based on sustainability, stability, predictability, and transparency.
- 2. Dense and mixed development | Green Deal Denser, mixed housing with neighborhood sustainability at its core.
- 3. New employment opportunities of the future | Green Deal Future job opportunities will be based on knowledge, innovation, and sustainability.
- 4. A favorable environment for business and innovation | Green Deal Good land use, diverse economy, and premises for all types of companies of all sizes.