Promotional material about Reykjavík City

Description of the action and objectives

Green Deal action

Working on new promotional materials that raise awareness of Reykjavík as a city to visit, live, study, work, and create. Work is done based on the main goals of the City of Reykjavík's Tourism Policy. More details in the Green Deal 2022 - 2023 and Reykjavík City's Tourism Policy.

Implementation period

Planned completion in the second half of 2022

Status: Completed

Status report on January 1, 2023

Action completed. Work on the promotional material continued in the latter part of the year. The purpose of promotional materials is to establish Reykjavík's unique position in the minds of tourists and encourage people to spend more time in Reykjavík during their trip around Iceland. The promotional campaigns ‘Restart, Reconnect’, and ‘Are You Ready for Reykjavík’ continued, targeting mainly wealthier American and British tourists.

Older status reports

Below you can find older status reports with information on the progress of the action since its inception (if you're using your phone, it's better to turn it sideways).
Timing Progress description
July 2022 The purpose of promotional materials is to establish Reykjavík's unique position in the minds of tourists and encourage people to spend more time in Reykjavík during their trip around Iceland. The promotional campaigns Restart, Reconnect, and Are You Ready for Reykjavík have kicked off, targeting mainly wealthier American and British tourists.

Connection of action to Reykjavík City's policies:

Reykjavík City departments: