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Promotional material about Reykjavík City
Description of the action and objectives
Green Deal action
Working on new promotional materials that raise awareness of Reykjavík as a city to visit, live, study, work, and create. Work is done based on the main goals of the City of Reykjavík's Tourism Policy. More details in the Green Deal 2022 - 2023 and Reykjavík City's Tourism Policy.
Implementation period
Planned completion in the second half of 2022
Status: Completed
Status report on January 1, 2023
A new Action Plan for the Employment & Innovation Policy was introduced at the Presidium meeting in December 2022. The Employment & City Development Team was tasked at the meeting to seek feedback from stakeholders. The action plan was submitted for feedback on December 22, 2022, to those departments in Reykjavík City responsible for the actions defined in the Plan. The deadline for feedback was set to January 20, 2023.
Older status reports
| Timing | Progress description | |
| July 2022 |
The purpose of promotional materials is to establish Reykjavík's unique position in the minds of tourists and encourage people to spend more time in Reykjavík during their trip around Iceland. The promotional campaigns Restart, Reconnect, and Are You Ready for Reykjavík have kicked off, targeting mainly wealthier American and British tourists. |
The actions of the Green Deal are linked to Reykjavík City's policies, which include:
Reykjavík City departments:
Related actions
The table below contains actions related to this initiative, and you can access more information by clicking on the "action title" in the table (if you're using your phone, it's better to turn it sideways).
Economic objectives
- 1. Responsible financial management | Green Deal The City's Financial Policy is based on sustainability, stability, predictability, and transparency.
- 2. Dense and mixed development | Green Deal Denser, mixed housing with neighborhood sustainability at its core.
- 3. New employment opportunities of the future | Green Deal Future job opportunities will be based on knowledge, innovation, and sustainability.
- 4. A favorable environment for business and innovation | Green Deal Good land use, diverse economy, and premises for all types of companies of all sizes.