Marketing and promotional matters
Description of the action and objectives
Green Deal action
Plans are underway to review the comprehensive marketing strategy of the Department of Culture & Sports, as two departments merged into one at the beginning of 2023.
Implementation period
Planned completion in the second half of 2025
Status report on July 1, 2025
A marketing director was hired at the Department of Culture & Sports earlier this year and started on July 1, 2025. An analysis to assess marketing and promotional activities within the department is well underway. A working group to restructure marketing and communications will be established in fall 2025, and a marketing team will be formed within the department to strengthen collaboration and synergy across different offices and institutions.
Older status reports
| Timeline | Progress description |
| July 2025 |
A marketing director was hired at the Department of Culture & Sports earlier this year and started on July 1, 2025. An analysis to assess marketing and promotional activities within the department is well underway. A working group to restructure marketing and communications will be established in fall 2025, and a marketing team will be formed within the department to strengthen collaboration and synergy across different offices and institutions. |
Connection of action to Reykjavík City's policies:
Related actions
A City for People
- 1. For All of Us | The Green Deal Residents' well-being and the feeling of belonging in Reykjavík.
- 2. Let Dreams Come True | The Green Deal Children and adolescents let their dreams come true.
- 3. Culture and arts will be integrated into city life | Green Deal Everyone has equal opportunities to participate in and enjoy culture and arts.
- 4. Sports for all | Green Deal Most people regularly engage in sports or other physical activities.
- 5. Improved public health | Green Deal A health-promoting, sustainable, and diverse community.
- 6. Human rights, increased participation, and improved conversations with residents | Green Deal Residents have the opportunity to work with the City to improve their quality of life.