My Pages – project story
My Pages serves as Reykjavík's service portal, hosting a wide range of services for residents and businesses. Users can easily request services and monitor the status of their cases through this platform. My Pages serves everyone – residents, visitors, institutions, businesses, advocacy groups and Reykjavík City employees.
The project
My Pages is the centerpiece of Reykjavík's digital operations. Its purpose is to simplify life for residents and businesses by providing improved access to public services. Enhanced digital access to services reduces waste, decreases car trips, saves time and accelerates processing. Reykjavík staff also benefit as streamlined service processes make handling cases clearer and more secure, boost efficiency and reduce costs. This creates significant benefits for all parties involved.
Everything in one place
The initial version of My Pages was ready for testing by city staff in June 2021 and launched around the same time as Reykjavík City's new website. The platform has grown steadily since then and is now one of the city's largest digital products. In 2024, all of the city's digital applications were successfully migrated to My Pages. This marked a significant milestone that simplified services and substantially improved accessibility.
Greatly improved accessibility
As a result, outdated legacy systems could be retired. With greatly improved accessibility, the user base has expanded, allowing more residents to use this self-service solution instead of traveling to the Service Center in Borgartún.
User experience
The goal of My Pages was to provide a reliable, straightforward solution with the same design as Reykjavík City's new website. Users would experience a seamless transition between the city's website and My Pages, despite the different underlying systems.
Digital services for everyone
The development of My Pages followed a user-centered approach and universal design principles. Strong emphasis was placed on ensuring everyone, regardless of ability or circumstances, could use the platform on their own terms, with digital accessibility guidelines followed to the fullest extent possible. Through accessibility audits, language refinement and user testing, a clear, simple and practical solution was created without unnecessary embellishments.
Development and new features
My Pages undergoes continuous development, with regular feature updates that enhance service quality and accessibility. While work is underway on a timeline documenting this development, below are some recent enhancements added in the past several months.
Authorization through island.is
Individuals can now authorize family members or other trusted parties to manage their affairs on My Pages. Company signatories can also grant employees access to Reykjavík City services on behalf of the business.
Document upload after submission
Users can now add supporting documents to certain applications after they've been submitted. This streamlines communication with city staff and expedites processing times.
Application for a resident parking permit
The resident parking permit application, once a complex process, has now been integrated into My Pages' simple and user-friendly interface. Applicant data is automatically retrieved from Registers Iceland, property records, vehicle registries and the Reykjavík Parking Service's new system.
Digital mailbox
The digital mailbox displays response letters for city service applications, employment certificates, and fee information from the Reykjavík Parking Service.
Screenshot of My Pages
